Analytics firm CIRP reports on adoption of Apple’s music streaming service shared. Approximately 40% of Apple buyers in the US, including those who purchased iPhones, iPads and Macs, according to data the company collected over the 12 months ending March 2024. Prefers to use Apple Music instead of Spotify.
The company stated that the adoption rate of Apple Music has increased over the years, from 34% in 2020. Apple Music competes with rivals like Swedish music streaming giant Spotify, which performs better on iOS and Android platforms. Spotify has more than 239 million paid subscribers worldwide, according to the latest figures released by the company.
If we talk about other services that are popular among Apple device buyers, Spotify ranks second with 29% in 2024 and has achieved a similar adoption increase to Apple Music. Although Amazon has a better penetration rate than Pandora, the popularity of both music streaming services has decreased over the years.
“First with iTunes and then with the Apple Music streaming service, the company has tried to create an indispensable mobile device for users, first an iPod and now an iPhone, each one for users,” he said. Shout. We find that Apple Music serves this purpose quite well. “Over the past five years, Apple Music has grown among Apple device owners and held its own against competing services.” said.
Apple Music is becoming one of the money-making machines for the company. In its second-quarter 2024 earnings, Apple reported that its Services business, which includes Apple Music and Apple TV+ subscriptions, generated $23.9 billion in revenue, with 14% annual growth.
