The Coca-Cola Company Plans to Spend $1.1 Billion on Microsoft Cloud and Artificial Intelligence Services

Microsoft signed a new 5-year agreement with The Coca-Cola Company to use cloud and artificial intelligence services. explained. It is stated that Coca-Cola plans to spend $1.1 billion on Microsoft’s cloud and productive artificial intelligence services during the 5-year plan. It is shared that the soft drink company has moved its applications to the Microsoft Azure platform and is using the Azure OpenAI service to help with marketing, supply chain efforts and more.

Microsoft and Coca-Cola plan to jointly trial new services such as Copilot for Microsoft 365 to see if they can be used to help employees’ productivity. Microsoft and Coca-Cola previously announced another 5-year partnership in 2020. Coca-Cola had agreed to use Microsoft’s Azure, Dynamics 365 and Microsoft 365 in its business. This included expanding the use of Microsoft 365 and Microsoft Teams to its employees.

While Coca-Cola spent $250 million to use Microsoft services in the old partnership, the new agreement can be considered a sign that Coca-Cola is moving forward in full alignment with Microsoft’s vision of productive artificial intelligence for the future.