Bloomberg‘s Mark Gurman claims that Apple has developed its own large language model (LLM) running on the device to prioritize speed and privacy.
Gurman says Apple’s LLM lays the foundation for future productive AI features. He also shares that all indications are that it will run entirely on-device and not over the cloud like most existing AI services.
Because they’ll run on-device, Apple’s AI tools may be less capable in some cases than their direct cloud-based rivals, but Gurman says the company has a lot of support from Google and other AI service providers. It claims that it can “fill the gaps” by licensing technology.
Last month, Gurman reported that Apple was in talks with Google to integrate the Gemini synthetic zdka engine into the iPhone as part of iOS 18. The main advantages of on-device processing will be faster response times and superior privacy compared to cloud-based solutions.
Apple’s broader AI strategy is expected to be announced at WWDC 2024, along with previews of major software updates.
