Meta Introduces Next Generation Artificial Intelligence Tools for Advertisers

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In a blog post published today, Meta introduces new artificial intelligence applications that allow advertisers to create full text and images. The company says all of these new tools can be accessed in one place through the Advantage+ ad widget in Ads Manager.

The first of Meta’s new artificial intelligence tools allows creating new artificial intelligence-supported images inspired by the original advertisement with its text overlay features. This tool can also create new backgrounds around product images.

The second of the artificial intelligence tools announced by the company is used to create and suggest new text for the ad headline in addition to the primary text. Meta says that this feature will soon be enhanced with the next generation of major language models, Meta Llama 3.

In its latest announcement, Meta stated that Meta Verified for Businesses will be tested on Facebook and Instagram. Additionally, Meta Verified for Businesses will expand to eight new countries, starting today in Australia and New Zealand, and Argentina, Mexico, Chile, Peru, France and Italy in the future.

Additionally, the company confirmed that the Verified for Businesses program would come to WhatsApp, but did not say any date for when this would arrive.

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