Microsoft announced that it is collaborating with Estè Lauder to help power productive AI services.
In its press release, Microsoft announced that it will establish a new Artificial Intelligence Innovation Laboratory together with Estée Lauder. This lab, which will be created with the help of Microsoft’s Azure OpenAI Service, will help Estee Lauder improve and accelerate product development and marketing of more than 20 different beauty brands. ±mc will be.
The company made the following statements in its press release:
“ELC and Microsoft are empowering scientists and product development experts by applying productive AI tools in research and development for faster product development.” Released product and “It allows them to respond faster to content trends.”
Additionally, the Artificial Intelligence Innovation Lab created a custom chatbot for Estée Lauder. This robot will be able to access the company’s extensive marketing data and thus help team members create and launch marketing campaigns faster than usual.
This agreement is the latest collaboration between the two companies. In January 2023, Estè Lauder launched a Makeup Assistant mobile application designed to help visually impaired users apply makeup. Artificial intelligence features provided by Microsoft’s Azure AI services were used in this application. The app is currently available in the US, UK and Ireland and will expand to more markets in the near future.
This is the third new AI-related partnership Microsoft has announced this week. It also announced a collaboration with the service and consulting company Cognizant, which will purchase 25,000 Microsoft 365 Copilot seats for its customers. ı.
