TikTok has plans to support content credentials, a type of digital watermark that indicates productive use of artificial intelligence. announced. Currently, the platform’s rules require content creators to disclose content created by artificial intelligence. On the other hand, the implementation of this policy by the Company becomes difficult, especially when content creators use artificial intelligence tools from other companies. Now TikTok’s new automatic tags aim to address some of these gaps.
TikTok says it will be the first video platform to support content credentials, but it will take some time for these tags to become widespread as many companies are just starting to support the technology.
However, we should point out that content credentials and other systems that rely on metadata are not yet perfect. On a support page, OpenAI notes that the technology is “not a magic fix” and that metadata “can easily be removed, either accidentally or intentionally.” Additionally, labels are not doing their job if people don’t bother to read them. TikTok says it has a plan to address this, too. The company is launching a series of media literacy campaigns aimed at educating TikTok users about “potentially misleading” content generated by hashtags and AI. It has partnered with s verification agency MediaWise and human rights organization Witness.
