According to research conducted by Canalys, the global smartphone market is expected to grow in double digits for the first time since the second quarter of 2021. is back. The company states that the segment has recorded 10% growth in the first quarter of 2024, compared to -13% in the same period of the previous year.
Although the market is generally on the rise, the fact that this is not the case for companies that produce individual phones is another issue. While Samsung’s shipments decreased by 1%, Apple’s shipments by 16% and Oppo’s shipments by 6% from year to year, Xiaomi grew by 33% and Transsion by 86%. It stands out.
Commenting on Xiaomi and Transsion, Canalys shared that the two companies achieved strong annual growth due to the strong shipment of their latest models to the Middle East, Africa and Latin American markets. tiring. According to the research firm, beyond continued stability in emerging markets, these brands are increasing production and stockpiling raw materials in anticipation of further increases in BOM costs.
Since the performances between phone manufacturers are very different, the market share of each is now quite different compared to last year. While Samsung decreased from 22% to 20%, Apple from 21% to 16% and Oppo from 10% to 8%, Xiaomi increased from 11% to 14% and Transsion increased from 6% to 10%. out.
With the changes in form factors and the introduction of artificial intelligence chips and features, it is predicted that people may go to stores to buy new phones sooner than expected.
