MediaMarkt announced its 2023 financial results and 2024 targets. MediaMarkt Turkey CEO Hulusi Acar, CECONOMY and MediaMarktSaturn Group’s numerical data, the company’s 2024 targets, the current state of the consumer electronics market, the company’s new projects and yachts within the scope of the Experience Championship vision contributions and He made statements regarding his sustainability efforts.
MediaMarktSaturn reaches more than 2 billion consumers annually
MediaMarktSaturn, the global umbrella company of MediaMarkt Turkey, headquartered in Germany, meets consumers with more than 45 thousand products in nearly 1,000 stores in 11 countries in Europe. It’s saying. The number of customers contacted in stores is more than 2 billion. While the 2023 fiscal year turnover of MediaMarktSaturn Retail Group, which has more than 50 thousand employees, was 22.2 Billion Euros, the NET FVÖK obtained after operations was 243 Million Euros.
The largest store sales volume after Germany is in Turkey
Hulusi Acar, who said that they, as MediaMarkt Turkey, were proud to rise from the 5th to the 2nd place within the MediaMarktSaturn Retail Group in just 1 year, continued his words as follows: He said: “In the 2023 financial year total, we became the country with the largest store sales volume of MSH Group after Germany. While it was previously ranked 5th after Spain, Italy and Austria, it has grown physically and reached 2€ with our rapid store openings. We rose to the 3rd place. We, as Turkey, maintain our strong performance by investing in our country what we receive from our country, by continuing to open stores, invest in other channels, and increase employment. We will continue.â€
“We are investing what we earned in Turkey back into Turkey.”
Hulusi Acar conveyed the general statistics about MediaMarkt Turkey as follows: “As MediaMarkt Turkey, we have 98 stores in 30 provinces, a sales area exceeding 240 thousand square meters in total, 3 thousand square meters in total.” 742 bushes We are lucky. We host more than 300 million visitors a year in our stores and mediamarkt.com.tr. As MediaMarkt Turkey, we have a loyalty program that brings together attractive opportunities and services, which we launched 5 years ago. The number of members of MediaMarkt CLUB, one of the largest loyalty programs in our country, has reached 6 million today.â€
While Acar emphasized that their priority is to invest in Turkey what they earned in Turkey and that their work on employment continues, he continued his words as follows: †œMediaMarkt Turkey We continue to contribute to employment every year. We increased the number of our employees, which was 2 thousand 941 in the 2021 fiscal year, to 3 thousand 227 the next year. In 2023, the number of people we employed reached 3 thousand 648, with an increase of 13%. From the beginning of 2024, we have increased employment by 4% only so far, and we aim to increase the number of our employees to 4 thousand with a 10% increase by the end of the year. ± we are planning. As a result of the initiatives we initiated in line with our goal of becoming the market leader in 2016, we reached the leadership of the organized retail channel in 2022. ±k. We maintained and strengthened our leadership in 2023, and we will continue our leadership in 2024. We will continue to grow by investing in our country.â€
Store investments remain important, the number of visitors is increasing
MediaMarkt Turkey, which constantly increases the number of stores in Turkey, increases the number of store visitors and total store averages every year compared to the previous year. eight one reached the number of visitors. While 22 million visitors have been reached in MediaMarkt stores since January, the year-end target was stated as 90 million visitors. Mediamarkt.com.tr, whose number of visitors is also increasing regularly, is expected to reach 260 million online visitors.
MediaMarkt Turkey will also continue to invest in the shopping experience in line with its Experience Championship vision. Inviting consumers to a unique shopping experience with different store concepts, MediaMarkt Turkey focuses on the demands of consumers while performing stock management in accordance with demand variations. In this way, the company aims to increase both its market share and FVK in 2024.
There is more activity in the Turkish market compared to Europe
Continuing his statements by sharing some figures and evaluations about the consumer electronics market in Turkey, MediaMarkt CEO Hulusi Acar said that the demand in the Turkish market is more vibrant than in Europe. He underlined that he remained dynamic. Pointing out that the rate of people under the age of 30 in the population of 85 million is 44 percent, Acar stated that the population in Turkey maintains its young and dynamic structure. Sharing the figures for 2023, Acar explained the continuity in demand as follows: “When we take into account the number of 565 thousand marriages and 172 thousand divorces in the year, about 1.5 million people have new electronic needs just for establishing/relocating a new house. In addition, we have 26 million students, 7 million of whom are at universities. In short, the need for new houses and related products/services in Turkey is even higher than the total population of many European countries. While the home internet penetration rate we have is 90% in 2022, this figure will be 94% in 2023. Consider that Turkey’s attractive demographic and socioeconomic structure, modern lifestyle and market trends will support the growth in the consumer electronics market in the coming years. We think.â€
“We will continue to pioneer innovation in new product categories.”
As MediaMarkt Turkey, we are working not only to get a large share of the market, but also to be the first brand that comes to mind when the consumer thinks of innovation, which can respond to the consumer’s demand for innovation. said by Hulusi Acar, He drew attention to the importance of offering consumers the opportunity to experience the product. Acar also stated that airfryers are among the products with the highest demand in 2023, robot vacuum cleaners, vertical rechargeable vacuum cleaners. ürge stated that the demand for scooters and drones is increasing. He continued: “MediaMarkt is not only the market leader in each of these, but also acts as an early adopter in the market, giving customers the chance to experience these products. For example, E-mobility (electric transportation) is among the rapidly growing products of this year. MediaMarkt will be the leader here too, and consumers in Turkey will come and experience these products in our stores. In the coming period, you will see artificial intelligence in technology products more and more, and we will be the pioneers here again.â€
Market outlook positive for 2024
According to the figures shared by MediaMarkt Turkey CEO Hulusi Acar, the size of the consumer electronics market will reach 534 billion TL in 2023. reached. In the first quarter of 2024, it reached 182 billion TL. Acar stated that there is a positive outlook for the remainder of 2024 regarding the market, which has shown 3-digit growth in the last 2 years and continues to attract consumer interest in terms of quantity. Of course, even if there is no 3-digit growth “It is estimated that it will exceed 750 billion TL by the end of 2024, with the influence of rational economic policies,” he commented. Hulusi Acar said that the consumer electronics market in Turkey has developed in many subcategories and that the largest share is taken by GSM and large home appliance categories. Competition as a ‘technology superstore’ As MediaMarkt Saturn Holding, they have managed to differentiate themselves from the competition in Turkey and globally in their field where they are the most intense, and the reason for this is that they only focus on consumer electronics retailing. He stated that there were lightnings.
The target for women’s employment is 50%
Emphasizing that they give priority to women’s employment, Acar stated that their target rate in women’s employment is 50 percent. Acar continued his words as follows: “We say that there is no man or woman in electronics, and we aim to bring female employment to 50% within the next 4 years. As a result of the studies carried out to increase women’s employment, our total female employee rate is 35% and the rate of female team leaders is 35%. z was 20%, and the rate of women in all management levels in our stores was 19%. This year, we aim to ensure that the rate of our female employees reaches 40%.
Among our goals is to ensure that at least 50% of the employees employed in the newly opened stores are female employees. There are also promotion staff of our business partners in our stores. When we add our own employees and their families, we touch nearly 25 thousand people.â€
MediaMarkt aims to be a pioneer in the field of sustainability
MediaMarkt Turkey, in order to extend the product life cycle, reduce the waste rate and make it easier for users to access technological products. It continues to offer solutions. MediaMarkt Turkey stands out as the company that makes the most buybacks after Germany. MediaMarktSaturn Group has reduced more than 3,500 tons of electronic waste by repairing more than 1.2 million devices. MediaMarkt Turkey has so far taken back 148 thousand used devices for renewal purposes and reintroduced 12 thousand refurbished products to consumers.
It will reach 24 thousand children in 4 years
Drawing attention to MediaMarkt Turkey’s “Better with Education” project targeting children in earthquake zones, MediaMarkt CEO Hulusi Acar said that the project is long-term and that at the end of 4 years, at least 24 children will be trained. He stated that they aim to reach a thousand children. Hulusi Acar concluded his words as follows: “Our trucks have been in the earthquake zone since October and we have reached more than 2500 children so far and this is the first year of the project.” We aim to reach 6000 children when completed. While two of our education types enable children to learn informatics and design with the concept of “Informatics and Design Inventors”, the third type what we know Dream Traveler also aims to develop children’s artistic skills. Our fourth truck moved towards Hatay, its first stop. This truck of ours will touch the lives of children as the Science Truck.â€
It offers its own brands to consumers and aims to produce in Turkey.
MediaMarkt Turkey offers its own brands PEAQ, KOENIC and ISY to consumers in its stores in Turkey and on its online shopping site mediamarkt.com.tr. MediaMarkt, which aims to offer budget-friendly and high-quality alternatives with MediaMarkt quality and assurance and to produce some of these products in Turkey, says “It is a MediaMarkt brand”. Consumer use It will provide access to high-tech products in the middle and upper-middle segments with its customer-friendly product groups. In this context, energy-friendly and high-tech products will meet with consumers in the B Plus segment in both small household appliances and white goods categories in the coming period.
